The "I Am a Migrant" campaign allows the voices of individuals to shine and provides an honest view of the triumphs and tribulations of migrants from all backgrounds and in all phases of their migration journeys. While the campaign aims to promote positive perceptions of migrants, it does not shy away from presenting life as it is experienced. "I Am a Migrant" seeks to combat xenophobia and discrimination at a time when many are exposed to negative narratives about migration.